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The Power of the Presale

presale_v1Working in this industry you have to be flexible and learn to adapt from season to season. The retail of today is much different than the retail of 5 years ago, heck it's not even the retail of last year! For many years I have been a hard core Black Friday shopper back when I was younger I actually used to stand in line at the outlets, man are those days over. I have little patience for crowds and chaos now a days, but still love a great deal on Designer merchandise. With Black Friday becoming more popular in Canada, I predict that in a few years it will overtake Boxing Day and be the highest grossing day of the year.

How do you get designer deals without the craziness of venturing out on Black Friday? It's called the Pre sale! Most high end retailers like Tory Burch, Holt Renfrew, and The Room are all currently in pre sale mode some starting as early as last Friday! What is Pre Sale? It's awesome, these retailers will either put the items that you wish to purchase at the Black Friday discount price aside for you and ring them through on Friday or some will let you purchase them and take them home! So you don't have to venture out of your house! Depending on the retailer the savings range from 20-50 percent. The nice thing about presale is that if you are on top of it you get first selection of the sale merchandise.I am totally done my Black Friday shopping and have a day to spare.

My advice if you are looking for designer deals take a stroll through the store before Black Friday and if you find something that you like ask the associate if it is eligible for presale? You just may save yourself a lot of time and frustration!

Alicia Churchill has been image consulting for over 20 years. Highly regarded in her industry, she has helped hundreds of clients dress for success.

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